Balanced Approach

There are many ways of undertaking a project. The six-stage approach described on the following pages can be used as a generic template. It balances the range of issues involved in developing solutions for effective delivery of a CRM program. It ensures you can:

• De-risk your projects
• Link projects back to the CRM program clearly
• Implement on an incremental basis
• Retain the overall vision for CRM within your organization
• Apply early experience use of your resources
• Operate a cross-company implementation with clear lines of responsibility