CRM Program Plan – Part 2
Critical Success Factors
- Select the right tools for the job – And make sure they are used:
- Adopt a program management method appropriate to your business
- Adopt a project management method appropriate to your business
- Develop the program and project teams – Profile your team for strengths and areas for development. Then train them in:
- Listening skills
- Negotiating skills
- Presentation and communication skills
- Planning skills
- Remember the sequence – Design, plan, build, implement and then operate. This simple reminder will provide a sanity check at any stage of a project or the overall program. Too many projects have ended up on the rocks because people tried to bypass these basic steps.


