CRM Program Plan – Part 2

Posted by | July 02, 2011 | Marketing | No Comments

Critical Success Factors

  • Select the right tools for the job – And make sure they are used:
    • Adopt a program management method appropriate to your business
    • Adopt a project management method appropriate to your business
    • Develop the program and project teams – Profile your team for strengths and areas for development. Then train them in:
      • Listening skills
      • Negotiating skills
      • Presentation and communication skills
      • Planning skills
      • Remember the sequence – Design, plan, build, implement and then operate. This simple reminder will provide a sanity check at any stage of a project or the overall program. Too many projects have ended up on the rocks because people tried to bypass these basic steps.

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